Google Site Clinic
With regards to the site clinic Google has recently held in London, topics that has been covered are summarised as follow.
1. Title tags and meta description tags are easy ways to improve website’s visibility in Google search results. However, the meta keywords can be ignored as far as Google is concerned.
2. Page’s headings, h1, h2 and h3 tags are very useful as they help the search engine to understand the priorities of a site’s content.
3. Internal linking can help both users and search engine bots explore all the content within the website. In addition, providing a regularly updated Sitemap (linked to through website’s robots.txt file) allows automatic discovery by Google and other search engines.
4. Duplicate content and canonicalization issues – Use of 301 redirects or the rel=”canonical” link element to signal the preferred versions of the content. For preference on whether to use www or non-www for a domain, it is recommend to check out the related feature in Webmaster Tools.
5. Issue related to websites that have error pages but did not return an error HTTP result code.
6. Ranking for misspelled queries seems to be an area of concern.
7. Webpage loading speed – Google has offered a wide range of tools and recommendations to help webmasters understand the performance of their websites and how to improve them.
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