To provide a better search ads experience, Google has been developing and testing a variety of new ad formats with the focus on giving you the information you need, while retaining what you love about Google advertising: that the ads are relevant and useful.

Some of the new ad formats include visual elements.

For example, if you’re curious about the movies that are playing this holiday season, you might see an ad with a video that lets you watch a trailer.

You might also see an ad with more links so you can quickly find a specific page in an advertiser’s website.

Or, if you’re trying to find a holiday bouquet to bring to your dinner party hostess, you might see an ad that shows your local florist’s location on a map and provides driving directions.

Other new ad formats might help you find all the addresses and locations of a chain store in your area.

Still other ad formats may introduce new ways of presenting information such as Comparison Ads, which allow you to specify exactly what you’re looking for and to compare rates and prices in a single location.

With the new ad formats, your experience with Google ads will no longer be the same since videos and pictures are sometimes a more effective way to receive information.

Related posts:

1. Google Product Search
2. New Google Search Options
3. Google Commerce Search
4. New Yahoo! Search
5. Place Pages for Google Maps