Off-page SEO refers to optimization of web pages through external means and is commonly associated to link building.

Some of the effective methods for off-page SEO are:

1. Social Networking
Sign up as member of the most popular social networking sites such as Myspace, Facebook, Linked In and Twitter etc.

Create a profile of your own, start getting connect with your friends and share things with each other.

This is one of the best method to build an online reputation as well as promoting your website.

2. Article Directories
Writing articles and submit them to popular article directories such as EzineArticles, Go Articles, SearchWarp, ArticlesFactory etc. This will generate traffic as well as helping you to obtain some deep links for your website.

3. Press Release
For business related websites, submission of press release in popular PR websites like PRWeb will help to generate traffic to the website.

4. Blogging
One of the most powerful way to promote website online is to create a blog, include lots of unique content and promote the blog in blog directories and blog search engines.

Another powerful method is by posting comments in other blogs of similar niche which allow links in the comments section that are crawlable by the search engines.

5. RSS
RSS stands for “Really Simple Syndication”. To gain popularity of your website, offer a full RSS feed and allows visitors to subscribe to the feed.

6. Classifieds
Submit some classifieds to Craigslist to advertise your products or services for free. This is one of the fastest way to generate traffic to your website.

7. Social Bookmarking
Social bookmarking is another powerful way of promoting websites since content in these websites update frequently and search engines like such websites and hence visit them very often.

Some of the popular and influential social bookmarking sites are Digg, Delicious, StumbleUpon, Propeller and Technorati.

Effort should be taken to include popular “tags” as this step could increase website’s traffic tremendously.

8. Forums
Sign up as member of online forums in the targeted niche and start a discussion or share topics with other forum members. By building up your credibility as a contributor in the forum, you could be allowed to put links in your signature which can be crawled by the search engines.

9. Video
Video is a very powerful marketing method due to its viral effect. By creating and publishing videos in YouTube, Metacafe or ExpertVillage and making them public, the amount of traffic generated can be very huge.

10. Link Baiting
Link baiting is very effective especially when you have something unique or special that create values for the visitors to your website.

The bait could be free software, tools/widgets, competition with attractive prizes or articles on tips or secrets to certain topics.

* PPC Ad Campaign
If none of the above strategies works, go for PPC ad campaign. Unlike other strategies, this method involves cost. This is why traffic generation is the fastest since you have to pay to drive more traffic towards your website.